We were developed out of the need of a reasonably priced match making servic differentiating us from the overpriced match makers currently in the market.  We also strongly feel some women would benefit from our service but simply cant afford it so we decided to make it free for women.

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We have chosen the model of nice singles to fill a void in the industry that is  riddled with terms like "Upscale and Elite".  It's partly a ploy to get more money out of you.  I don't know about you, but I don't want to consider myself elite, rather I'd like to be considered nice.  Now on the men side we look for guys with a decent job.